Branding, Brand Strategy, Packaging, Social Media, Illustration, Animation
Oba Toys is a toy shop located in the Woodstock neighborhood of Portland, Oregon owned by Kris English. Oba is the maiden name of Kris’ mother, Kiyo. Oba Toys is reminiscent of the toy shops that Kris visited as a kid as well as the shops he frequented when his children were little. In addition to being a toy shop, Oba Toys has a maker space included that holds workshops and inspires people to create.
The owners of Oba Toys reached out to Soy Studio wanting a full brand package that would reflect the importance of creativity and problem solving for people of all ages but especially for children. One of the key visual elements that owners, Kris and Peggy, wanted to incorporate was the koinobori, or carp shaped streamers, used to celebrate Children's Day in Japan. Soy Studio worked with Oba Toys to design a youthful and fun visual identity including a logo, signage, and stationary as well as packaging designs so the shop can provide branded gift wrapping services.
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