Branding, Brand Strategy, Animation, Icon Creation, Signage, Social Media
Mochitsuki is a community-driven non-profit event in Portland, Oregon that celebrates Japanese culture and traditions, particularly the art of making mochi. The event features various activities, performances, food stalls, and more. After three inactive years, Mochitsuki Portland is making a return in 2025 with a modern refresh in branding that attracts a wider range of participants.
Mochitsuki wants to attract a new audience without losing sight of the important historicity of the new year tradition of mochi pounding. In order to revive Mochitsuki, we created a new brand strategy to attract a younger audience, reimagined way-finding to be versatile for various potential venues, created new stationary and signage for the event, and designed an animation for social media to increase reach.
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(971) 266 - 1413