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Rosa Rosa Salsa Mexicana

Branding, Brand Strategy, Packaging, Illustration, Screen Printed Apparel

Rosa Rosa Salsas is a small Portland business focusing on bringing the flavors of Paracho to the Pacific Northwest. Owner, Rosa, has always taken pride in her Mexican roots and indigenous Purepecha heritage. Making traditional Mexican food allows her to express and share her culture with others. The culinary influences of her mother and grandmother inspire the flavors and techniques she uses in her sauces.

Rosa came to Soy Studio looking for a fun but traditionally grounded look for her flagship line of salsas. In addition to a full brand identity, the Soy Studio team designed packaging for the three salsas, coasters and napkins for promotional events, and stationary for the up and coming business. We also created screen printed mockups for Rosa and her small (but mighty) team to wear in company photos.